![]() “Challenger Selling” is a concept that Brent Adamson dreamed up that revolves around the salesperson teaching the customer, tailoring the sales process, and controlling the conversation. Try to evoke emotion - people don’t remember exactly what you say, but they do remember how you make them feel. If people identify with you, your product, and your overall mission, they’re more likely to listen and make a purchase. Tell that story.Īlternately, tell stories that tell people about yourself or your ultimate goals. People buy landscaping services not because it’s tough work but because they’d rather use that time in other ways. Sometimes your product is a means to an end. Talk to real clients and figure out what your product or service did for them. Once you know that, you can paint the picture. Are people less stressed after buying your product? Do they have more free time to spend with their kids? Are they in a better position to make more money? In the book, ‘Made to Stick: Why Some Ideas Survive and Others Die,’ brothers Dan and Chip Heath called out a study that showed that 63% of attendees remember stories during a presentation, while only 5% remember statistics.īefore you jump right into telling tall tales, it’s important to define your core message. ![]() Storytelling is arguably the oldest selling technique out there. Yet, how you use these tactics is just as important.Įvery entrepreneur needs a few tricks up their sleeves, and we’ve got five sales techniques that’ll help you on your journey. Cold calling is still an effective way to build awareness and find leads. There are dozens of tried and true sales techniques that are staples of any entrepreneur’s arsenal. Without consistent sales, none of the rest really matters. But when you're just starting out, sales is essential. ![]() Keeping up with it all can feel overwhelming, especially if any of these areas don’t speak to your strengths. Entrepreneurs wear a lot of hats: lead product designer, head of marketing, director of customer service, and salesperson.
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